Photographers Inez and Vinoodh operate in the interface of art, fashion and advertising. The dialogue between commerce and art is central to their artistic practice. The exhibition Inez & Vinoodh – Pretty Much Everything at Fotografiska this summer comprises a wide selection of the duo’s iconic portraits, collages, fashion images, films and sculptural works.
Fotografiska is no ordinary museum
Exhibitions, however, are the mainstay of Fotografiska. Their ambition is to exhibit world-renowned photographers, many who have never been shown in Sweden, as well as those who are not yet established. Since their grand opening, May 20th 2010, they have shown legends like Annie Leibovitz, David LaChapelle and Nick Brandt and introduced new photographers such as Helena Blomqvist, Klara Kallstrom and Johan Wik.
They have expressed their philosophy thus: “We believe photography is an art form with a bright future that grows increasingly important for us humans. In addition to being a place where humans meet, we find inspiration, peace and strength from it.”
Photographs and exhibitions are the largest part of what they offer, but they also have photography courses, lectures and workshops for both beginners and professional photographers.
Fotografiska also boasts a cafe, restaurant, well stocked store and gallery of photographs for sale. They have concerts and artist talks on a regular basis.
“We have something for friends, businesses, associations, colleges, elementary schools, professionals and amateurs. Yes, we have something for everyone, the possibilities are endless,” they say.
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