Q: I have an idea about an article, could I talk to you about this?
A: Of course! Send us an e-mail about your idea to the Editor in Chief at pio@loftcard.se .

Q: Where can I buy LOFT?
A: Look at the Distribution’s list “Where one can find LOFT”.

Q: Have you thought about increasing the number of segments?
A: Not at the moment, do you have any proposals? Please contact our Editorial Assistant at carina@loftcard.se .

Q: How big is LOFT and how much is the weight?
A: 304 pages, 325mm high x 240 mm wide, about 2 kilograms.

Q: How often is LOFT published?
A: Four times a year, in March, June, September and December.

Q: Will you continue your commitment to environmental issues?
A: Absolutely, this is one of our burning issues.

Q: I would like to write for you, is that possible?
A: Send your résumé to the Editor in Chief, pio@loftcard.se .

Q: I would like to start selling LOFT, is that possible?
A: Please send your contact details to our Publisher Mikael Becker, becker@loftcard.se .

Q: I am a photographer and have fantastic photos, is there anyone I can contact?
A: Sure, start with a mail to our Editor in Chief pio@loftcard.se .

Q: I am an Internet guru and have good ideas, is that of any interest?
A: Certainly, send a mail to our Publisher Mikael Becker, becker@loftcard.se .

Q: Do you own the copyrights of the articles published in your magazine?
A: Yes, we do.

Q: Have you started to plan for 2008?
A: We are almost done with most of the planning for 2008, but there is always space for good ideas.

Q: I’m a musician and producer could it be cool to do some kind of collaboration with LOFT?
A: Definitely, send info to our Publisher Mikael Becker, becker@loftcard.se .

Q: How can I read all articles on your website?
A: No, not at the moment, maybe in the future.

Q: When will I be able to pay a subscription with card over the internet?
A: In the beginning of 2008.

Q: I am on my way to Sweden can I just pop by your office and pay a visit?
A: Yes, absolutely, you are welcome to our editorial offices at Sveavägen 119, Stockholm.

Q: What is LOFTCARD?
A: A bonus card connected to LOFT – The Nordic BOOKAZINE. Visit loftcard.se .

Q: I would like to offer LOFTCARD members a discount in my shop, how do I do?
A: You simply click on “BLI PARTNER” on www.loftcard.se . Please note that the LOFTCARD, for the moment, is valid only in Sweden.

Q: I look for an internship, do you offer any at LOFT?
A: Sometimes. Contact our Editorial assistant Carina Grundel, carina@loftcard.se .

Q: I am attending a journalist education program and I would like to contact the person responsible about working for LOFT.
A: Contact our Editorial assistant Carina Grundel, carina@loftcard.se .

Q: Why don’t you have any fashion in LOFT?
A: Read LOFT vol.2, and vol.3. We write about fashion when we believe it’s relevant.

Q: Would you like any more contacts for your WIGO-section?
A: Yes please! Contact pio@loftcard.se .
Q: What does the word “BOOKAZINE” stand for?
A: It's a fusion of a book and a magazine, thus the name BOOKAZINE.

Q: I would like to give a subscription of LOFT as a present for my friend, is that possible?
A: Contact Sofie Kofod, sofie@loftcard.se .

Q: What is your political standpoint at LOFT?
A: We don't like to be labeled. We choose carefully in every given situation what is, according to us, the most intelligent and/or farsighted position.

Q: I would like to buy all the 4 numbers of LOFT 2007, do you have a package deal and if so how much does it cost?
A: Please contact Sofie Kofod, sofie@loftcard.se , and you'll get a deal.

Q: Do you reply to the letters sent to the editor?
A: Yes we send personal answers by mail to every letter we receive.

Q: Which segment is the Chief Editor’s favorite?
A: All eight of them are his favorite segments. That’s why we have chosen to write about them.

Q: Which are your competing magazines?
A: We don't have competitors, they do magazines and we do a BOOKAZINE.

Q: Who has designed your website?
A: J-design in Stockholm.

Q: How much of the editorial material in LOFT is from the Nordic countries and how much from the rest of the world?
A: It varies from number to number. On average the division is 75%-25%.

Q: Why is LOFT so expensive?
A: Over 200 editorial pages imply over two months of work for about 20 journalists and 40 photographers. Then there is the cost of paper, printing in Sweden, binding and cover. Distribution is quite expensive due to the 2 kilos of weight.

Q: I love the Editor in Chief’s note. Are we going to read more from Pio Barone Lumaga in 2008?
A: Yes, in each volume we have an editorial from him and also articles or interviews. More is cooking in the pot, we will let you taste it when it's ready.

Q: Will you do more celeb-news?
A: We don't like to write about celebrities. We write about persons that are creative and passionate about their work.

Q: Do you publish articles critical to the Nordic countries?
A: Yes, read the editorials or, for example the interview to the four culture ministers in vol. nr 3.